The Marketing Process

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." The official academic definition from The Chartered Institute of Marketing (CIM).

This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.

Marketing Process:
1) Target consumer

2) Developing marketing mix
The 4Ps: Product, Price, Place, Promotion
The 4Cs: Customer needs & wants, cost to the customer, convenience, communication

3) The marketing environment

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